Workers with your understanding of a. Glossary of interactive advertising terms has been written to help marketers, agency executives, and publishers understand the evolving language of interactive marketing. Often referred to simply as. She renews regularly at expiration. Ment in magazine, newspaper, publication or use on radio stations, television stations, billboards, etc. This is an advertising service by google for businesses wanting to display ads on google and its advertising network. Ad completion an ad completion event occurs when a video ad plays through to the end. S liability regarding promotional claims. Fourteenth of an inch deep. C cbbb council of better business bureaus.
Somewhat obsolete because most newspapers now use. If glossary of newspaper advertising terms you bookmark one page this week, make it this advertising terms glossary and impress your managers and co. A quarter roll of newsprint. Space at the top of the front page on each side of the newspaper. To help cut through the jargon, we have introduced a simple glossary of advertising terms. Measurements of advertising space, especially for national adver. A supplement to a newspaper appearing on the internet. Any photo, map graph or illustration. Free explanations of the most common digital advertising terms. Advertising directed to other businesses, rather than to consumers. S full of specialized terms that may be new to you, which is why we created this digital advertising glossary. Media buying terms glossary interactive advertising glossary.
Terms with guarantee that subscription price will not be increased provided he. Edition of a large circulation newspaper. Glossary of newspaper advertising terms newspaper advertising space one column wide by one. Terms to get straight. A story a reporter is detailed to cover. Associated press, a wire service. Home edition, state edition, final home edition, extra. The issue for one press run. Buried position placing an ad between other ads in a print publication, so that readers are less likely to see it.
Any retail or classified ad containing special type, illustrations, and. Business advertising. Copy which is intended to limit an advertiser. Glossary of newspaper terms ad, advertisment. Definitions of terms about journalism and the media. Printed notice of something for sale paid for by the advertiser. Cost per 1, impressions, and click. Dsps, rtb, retargeting, and other gibberish. A national organization of local business bureaus. A half sheet of advertising folded round a newspaper or magazine so the outer halves of the front and back pages are still visible.